Our Commitment to Excellence in Care
At Home Care Assistance, our purpose is to enrich lives through compassionate, personalised support that upholds dignity, independence, and well-being. To achieve this, we foster a nurturing environment where individuals feel valued and respected, empowering clients and their families to live life on their terms. After all, every moment matters, and we believe that small acts of kindness make a big difference.
Furthermore, our culture is built on professionalism, respect, and continuous improvement. While we have the heart of a small business, we nevertheless make a big impact in the communities we serve. Most importantly, we go beyond industry standards to ensure every interaction reflects our unwavering commitment to quality care and teamwork.
Our Core Values:
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❖ Passion – We are dedicated to our industry, always striving to improve and grow. We go the extra mile for our clients and colleagues, embracing change, seeking feedback, and continuously learning.
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❖ Care – Compassion is at the heart of everything we do. We prioritise kindness, respect, and dignity in our interactions with clients and teammates, fostering a supportive and inclusive environment.
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❖ Team Excellence – Success is achieved through collaboration and accountability. We support one another, share knowledge, and create an open, respectful workplace where every voice is valued.
By living these values every day, we create a positive and empowering workplace while delivering exceptional care to those who need it most.
Samantha Cochineas
Owner
Samantha was extremely close to her Grandparents, who were like parents to her. When she needed a similar service to Home Care Assistance for her ageing Grandparents, one with early signs of Dementia and the other a stroke victim, Samantha saw first-hand the value that in-home Care Workers provide. She witnessed her Grandparents independence and happiness return with simple additions from the daily care they now received. And when the sad time came for Palliative Care Services, her Grandparents were able to stay in the comfort of their own home, being able to see their garden and be surrounded by photos of loved ones while neighbours and friends able to pop by at any time. This was above what she could have ever wanted for them. Being able to spend the night with them in their own home in those final weeks meant she could spend adequate time with them in their home, which sadly is not possible in an aged care facility or hospital.
Samantha started her career in Marketing and Public Relations and has worked for many top Australian and British companies managing cross-continent teams. Prior to starting Home Care Assistance Sydney City and East, Samantha worked for SHL Psychometric Company, working with leading psychologists and scientists in this field.
Now a mother of 2 boys and a girl, Samantha values family above all else. It is these values and experiences that have led to Samantha being so passionate about caring for our ageing community.
Jeremy Cochineas
Owner
Jeremy Cochineas was born and raised in Sydney and lives with his wife Samantha and their 3 young children in Maroubra.
His passion for helping others started at a young age when he accompanied his mother to her work at Sydney’s Children’s Hospital and saw the way staff helped people in need and the joy Captain Starlight brought to children.
Since then, Jeremy gained experience in the hospitality industry where he could combine his strong organisational sense with the need to serve the community. Studying Economics at Sydney University and running various businesses has further developed strong managerial skills to ensure the excellent delivery of services for Home Care Assistance Sydney City and East community.
